Aramtala
BRAND LAUNCH
Brand launch film and visual content for a new online home goods shop, creating a cohesive world around ritual, warmth, and everyday objects.
ARAMTALA
A brand launch film for a new online home goods shop built around ritual, beauty, and everyday living.
Created in close collaboration with founder Neda, the project used an intentionally intimate approach to shape the visual world of the brand.
Rather than treating the collection as a series of isolated products, we focused on how the objects feel when they are lived with. Natural light, texture, movement, sound, and original music came together to create a world that felt warm, tactile, and distinctly ARAMTALA.
Role
OTHRLABS led the project from creative direction through delivery, creating the film, photography, sound design, original music, and post production.
Outcome
ARAMTALA launched with a cohesive visual and emotional language across film, photography, web, and social, giving the new shop a distinct world from day one.
“It is rare to find a creative partner so attuned to both vision and nuance. OTHR Labs transformed each moment into something quietly extraordinary, bringing a level of artistry that goes well beyond technical skill. I’m deeply appreciative of the precision and thoughtfulness they brought to the project.”
- Neda Shakoori, Founder, ARAMTALA