Nike x FC Barcelona

NIKE × FC BARCELONA

Global campaign for the launch of FC Barcelona's official Nike kit.

Created with BBDO, The Shirt Never Sleeps connected Barça's players with the creative culture of New York City, bringing together sport, music, fashion, and community.

Shot across New York and New Jersey, the campaign launched worldwide as part of Nike Football's global kit release.

Role

Production, editorial, color, sound, and final delivery.

Outcome

Released globally across broadcast and digital platforms as part of Nike's international campaign rollout.