Nike x FC Barcelona
ThE SHIRT NEVER SLEEPS
Color & Sound Finishing
Global campaign for Nike × FC Barcelona, produced with BBDO.
Final color by OTHR Labs, ensuring consistency across broadcast, digital, and international delivery.
The film launched worldwide as part of the 2017/18 kit release.
Overview
“The Shirt Never Sleeps” was a global Nike Football campaign created with BBDO for FC Barcelona’s 2017/18 kit launch.
Shot across New York and New Jersey, the film connected Barça’s players with the city’s creative culture — positioning the release as a global, cross-cultural moment.
Our Role
OTHR Labs handled final color and sound, ensuring consistency across broadcast, digital, and international delivery.
Working within a multi-market campaign rollout, we delivered masters that met Nike’s global visual and technical standards.
Additional scope included on-location production and editorial.
Impact
The film launched worldwide across Nike Football channels and Nike.com as part of the official kit release.
It supported Rakuten’s debut as primary sponsor and reinforced Nike’s ability to connect sport, culture, and city identity at global scale.