Nike x FC Barcelona

Global campaign for Nike × FC Barcelona, produced with BBDO.

Finished by OTHR Labs — color, sound, and delivery across broadcast and digital.

“The Shirt Never Sleeps” was a global Nike Football campaign created with BBDO for FC Barcelona’s official kit launch.

Shot across New York and New Jersey, the film connects Barça’s players with the city’s creative culture.

Color, sound, and final delivery.
Original direction and production by Skye Arun.

Campaigns like this need to hold across formats, markets, and cutdowns.

Sound and image carry consistency from broadcast to digital.

Built a mix that holds across broadcast and digital

Balanced sound so transitions carry momentum

Shaped the image for consistency and tone

Delivered clean, platform-ready masters

Delivered consistently across broadcast and digital.

Launched worldwide as part of Nike’s global kit release.