Color & Sound Finishing

Branded documentary for Red Bull exploring how artists and designers use ritual and immersive experience as tools for transformation.

Red Bull

Rituals

Overview

Red Bull commissioned a branded documentary exploring ritual, creativity, and immersive experience.

Shot across New York, the film captured artists and cultural innovators using performance and sensory design as tools for connection.

Our Role

OTHR Labs handled final color and sound, shaping a cohesive cinematic tone from complex, live environments.

We delivered masters aligned with Red Bull’s global brand standards for digital and social distribution.

Additional scope included creative direction and production.

Impact

The film positioned Red Bull as a platform for culture and experimentation — extending the brand beyond product into experience.

Distributed across Red Bull’s global channels, it reinforced their role as a curator of contemporary culture.