West Elm x Yummertime

Overview

West Elm partnered with Yummertime — Brock + Chris, two lifestyle influencers with 361K followers — to redesign their San Francisco apartment. Known for their bold use of color and playful aesthetic, the duo wanted a home that could serve as both a creative studio and a space to relax and entertain. Central to the project was showcasing West Elm’s In-Home Design Crew service — a personalized offering where West Elm stylists collaborate directly with customers in their own spaces to create customized makeovers

Our Role

OTHR LABS was commissioned to capture the story behind the redesign and produce a short branded documentary:

• On-location filming in San Francisco with Brock + Chris

• Interviews, lifestyle b-roll, and design process coverage

• Highlighting West Elm’s in-home designer/stylist service in action

• Editing, color grading, sound, and delivery for West Elm’s digital channels

Who Featured in the Campaign

The film spotlighted a cross-section of New York’s creative community:

• Brock + Chris (Yummertime, Lifestyle Influencers)
  San Francisco–based digital creators with over 361K followers, blending home, fashion, food, and everyday life in their content.

• West Elm Design Crew (In-Home Designers & Stylists)
  The brand’s in-home design team, working side-by-side with Yummertime to create a flexible, colorful space inspired by Palm Springs summers, 80s nostalgia, and their personal art collection.

Recognition & Impact

The campaign highlighted West Elm’s ability to merge professional design expertise with influencer culture, while spotlighting its In-Home Design Crew service as an approachable way for customers to elevate their own spaces. The film was distributed across West Elm’s owned channels, reinforcing the brand’s positioning as a lifestyle leader that connects design with modern living.