West Elm x Yummertime
style + Service
Branded film for West Elm highlighting its In-Home Design Crew service.
Finished by OTHR Labs — color, sound, and delivery across digital and social.
CONTEXT
West Elm partnered with Yummertime to redesign their San Francisco apartment, showcasing the In-Home Design Crew service.
The film extends the brand into a lived, in-home setting.
ROLE
Color, sound, and final delivery.
Original direction and production by Skye Arun.
WHERE IT LANDS
Work like this depends on tone.
If the image feels overworked or the sound too polished, it stops feeling real.
FINISHING
Kept the image natural while maintaining brand tone
Built a mix that supports intimacy without overproduction
Delivered clean, platform-ready masters
RESULT
Natural, consistent across digital.
Launched across West Elm’s platforms as part of the service campaign.