We help tech founders and creative brands craft narrative systems that move culture — through film, sound, and strategy.
Translate complex ideas into stories people feel. From concept to campaign, we build the emotional layer of your brand.
We fuse film, sound, and strategy to translate human stories for the AI era.
At OTHR LABS, we transform complex ideas into clear, unforgettable stories — where every frame, sound, and edit is crafted to make your brand impossible to ignore.
What Clients Say
“Skye brought something completely different — opening our team up in ways we hadn’t before. He’s our go-to for staying connected, and he should be yours too.”
– Helena Hambrecht | Co-Founder & CEO, HAUS
Selected Work
Campaigns and documentaries for Nike, Microsoft, Red Bull, West Elm, and more.
Microsoft x Matthew Dear
DELQA Interactive Sound Installation
Red Bull
Rituals Documentary at House of YES
Nike x FC Barcelona
The Shirt Never Sleeps Campaign
West Elm x Yummertime
In-Home Design Story: Style + Service
COLLABORATORS ON CRAFT
“Working with Skye is effortless. On set, he brings a calm focus and sharp creative instincts that make every shoot flow naturally. We think through production the same way—collaboratively, with care for both the craft and the people behind it.”
– Michael Coleman, Director & Cinematographer, Colemanfilm Media Group
(Dolby, Lucasfilm, Meyer Sound, Epic Games)
Let’s Build Something Unforgettable
From Nike and Microsoft to emerging Tech & AI startups, OTHR LABS helps brands cut through noise with film, sound, and storytelling that scale.
What We Do
Creative direction and production for brands and founders at the intersection of story, culture, and technology.
CINEMATIC STORYTELLING
Cinematic campaigns that make your brand unforgettable.
Brand films, documentaries, and visual campaigns that turn complex ideas into stories people feel.
SONIC IDENTITY
Craft sonic worlds that move people.
From sound design and music direction to live and immersive experiences — we help brands find their voice.
NARRATIVE SYSTEMS
Bridge creative vision and business strategy.
We develop narrative frameworks, content systems, and creative direction that connect culture, clarity, and scale.
OUR APPROACH
LISTEN. FRAME. BUILD. AMPLIFY.
1. Uncover the emotional core of your story.
We start by understanding your world — your goals, audience, and the feeling you want to evoke.
2. Translate insight into creative direction.
We shape insight into strategy, narrative language, and visual tone that align your team and your brand.
3. Bring the story to life across film, sound, and content.
From directing to sound design, we execute with precision and emotional depth.
4. Deploy your story across campaigns, experiences, and launches.
We help you share your story with the right audience — scaling your impact across every channel.
Your story becomes a living system — ready to grow with your brand.
About OTHR LABS
Founded by Skye Arun, Filmmaker, Creative Director and Producer with two decades of experience leading campaigns for Nike, Microsoft, Red Bull, and today’s emerging Tech & AI brands.
OTHR Labs was built for a new creative era — where storytelling meets systems thinking. We bridge film, sound, and strategy to help founders and creative teams translate complex ideas into stories people feel.
From high-impact brand films to full narrative systems, our work blends emotional precision with strategic clarity — bringing human stories to life in the age of AI.
Agency Perspective
“For decades, Skye has delivered excellence as a creative leader. With flexibility and ingenuity, he steps up to every brief and consistently delivers fresh, purpose-driven concepts that land with impact.”
— Emma Riley, Director of Growth & Marketing, AKQA Americas